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Senior Marketing Data Analyst

Company Name:
Cole-Parmer
Company Information
Cole-Parmer is a leading provider of specialty technical instruments, appliances, equipment and supplies to industrial, bioscience, academic and governmental customers around the world. Our proprietary product lines include fluid-handling systems and instruments, which are important components of scientific research.
Job Description
Job Title: Senior Data Analyst
Reports To: Manager, Data Analytics
Career Band: III
Job Track: Professional
Position Location: Vernon Hills, IL
Number of Direct Reports: 0
Day/Shift (if applicable): Insert Day or Evening or indicate shift
FLSA Status (Exempt/Non-Exempt): Exempt
Relocation (if applicable): No
Position Summary:
The Senior Data Analyst will execute database marketing campaigns that will increase customer response and sales revenue for multiple business lines. This position will be a resource for campaign data segmentation and marketing campaign analysis. Work closely with marketing team and vendors to provide segmentation and targeting recommendations and build the campaign list selections. This person will improve current database and reporting processes. This position is responsible for defining post-campaign insights and presentation of campaign performance to stakeholders.
Key Responsibilities:
Segment and target customers to support data-driven marketing campaigns using analytics.
Develop customer analyses to be used to support identification of priority customer opportunities, and to serve as fact-base in developing program content.
Integrate statistical analysis of performance to recommend improvements and alterations in a closed loop process. Has experience with regression modeling, predictive modeling, cluster analysis.
Develop customer acquisition modeling to transform into high client value.
Develop media/ marketing mix automation across a variety of channels.
Develop and build out testing and implementation strategies.
Create campaigns, perform data audits, validate counts and ensure that files are properly delivered on time.
Assist with customer campaign strategy development.
Create analytics architecture with processes, tools, and technology.
Provide required reports, forecasts and trends analysis.
Provide post-campaign reporting on the key metrics of segment performance, ROI, results of campaign objectives and recommend next steps.
Use demographic appends, database modeling and lead portraits to improve response of our marketing efforts.
Data mine multiple sources to produce significant and useful and objective insights
Develop analysis and strategies around improving customer retention rates, increasing customer lifecycle.
Develop and maintain web analytics for testing, conversion and optimization
Maintain and improve hygiene and development of the customer database to maximize data intelligence that can lead to mining and strategic marketing decisions
Performs other duties as assigned.
Minimum Requirements/Qualifications:
Bachelors Degree from an accredited higher learning institution required or equivalent combination of experience and education (preferred area of study: Business, Mathematics, Computer Science or other similar fields).
3+ years of demonstrated experience in analytics and customer modeling, managing specific segment development initiatives.
Must have knowledge of statistical methods and system design used to analyze customer data and behavior.
Minimum of 3 years experience programming in SAS.
Strong analytical and reporting skills.
Experience with campaign management and segmentation tools.
Expert knowledge and capabilities in Excel.
Non-Negotiable Hiring Criteria:
Must be results driven with an excellent attention to detail.
Must be comfortable managing projects and timelines.
Must have strong written and oral communication skills.
Must be able to organize, prioritize and schedule a high workload.
Must possess excellent organizational skills to plan own and others work, establish priorities and meet deadlines.
Must be able to effectively manage intra departmental relationships, and work in assigned teams and other groups as required.
This position has not been approved for Relocation Assistance.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.

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